Our experts in Ukraine
The situation in Ukraine is quite challenging. Many people migrated out of Ukraine. Both men and women are enlisted in the military in considerable numbers. The work of marketing, investment analysis, and regional economics is significantly made more difficult by this.
Despite the challenges, we have close relationships with Ukrainian professionals. They include marketing experts, several types of economists, land management experts, environmentalists, and others.
There are ongoing relationships with a number of organizations and individual professionals. Primarily with marketing firms in Ukraine. Local experts who are well familiar with the circumstances in their region of Ukraine are emphasized. Since logistics in Ukraine are currently severely disrupted, it is crucial to have a local expert's perspective of the local area.
Contacts with the local government receive a lot of attention. This is crucial for carrying out investment programs for the reconstruction of Ukraine.
We can quickly obtain accurate information about the state of any Ukrainian territory or community thanks to a comprehensive expert network. The availability of information on military and political issues has increased. It frequently has a propagandistic bent. This is actually low-value information noise. It is obvious that accurate information is insufficient for investment projects. We make a deliberate effort to collect data that is crucial for marketing and investment analysis.
NEW EURO VISION GROUP may conduct marketing surveys everywhere in the country of Ukraine. The only exceptions are the regions that are now occupied, for obvious reasons. But this is only a short-term situation.
As an example of our experts in Ukraine (below)
Industrial Marketing Expert Group in Ukraine
PhD, Professor Sergii Solntsev
Professor at the Industrial Marketing Department of the National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”. sergy.solntsev@gmail.com
Directions of industrial marketing work:
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Marketing research
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Statistical support of marketing
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Mathematical modelling (including forecasting models)
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Probability theory and mathematical statistics
PhD, Professor Zhanna Zhygalkevych
Professor at the Industrial Marketing Department of the National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”. zhygalkevych@gmail.com
Directions of industrial marketing work:
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Economic foresight
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Financial analytics of marketing activities
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Sustainable development of regional economic systems
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Quasi-integration structures of interacting enterprises
PhD, Professor Liudmyla Shulhina
Professor at the Industrial Marketing Department of the National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”.
Directions of industrial marketing work:
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Performance marketing
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Marketing communications (both internal and external - with consumers and other market counterparties)
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Marketing research in the service market
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Development of start-up projects
PhD, Associate Professor Nataliia Pysarenko
Associate professor at the Industrial Marketing Department of the National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute” Pysarenko.nataliia@lll.kpi.ua
Directions of industrial marketing work:
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Marketing research (expert interviews)
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Market analytics, business model development
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Marketing strategy development (traditional and digital)
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Content marketing
PhD, Associate Professor Oksana Chernenko
Associate Professor at the Industrial Marketing Department of the National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”. ok.v.chernenko@gmail.com
Directions of industrial marketing work:
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Statistical analysis of marketing data and marketing software
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Analysis of structured and unstructured data, visualization of marketing information
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Customer loyalty, satisfaction and customer journey
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Image and positioning of the company in the market, brand tracking
PhD Oleksii Kofanov
Senior Lecturer at the Department of Industrial Marketing of the National Technical University of Ukraine "Igor Sikorsky Kyiv Polytechnic Institute"
Directions of industrial marketing work:
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Innovation Marketing, Management, and Entrepreneurship
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Econometrics
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Marketing Research and Predictive Analytics
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Sustainable Development, Green & Circular Economy, Green Marketing