New publication: The concept of outrunning marketing and the tasks of the reconstruction of the economy of Ukraine
"... An important element of the concept of outrunning marketing is related to regional analysis. Ukraine is too big a state to analyze it as a whole. Ukraine's reality is dramatic regional differences. The war only strengthened them. The concept allows for a detailed regional analysis of the territory of Ukraine. Communities (“gromadas”) are taken as a basis. This is a grassroots unit of the administrative territorial structure of Ukraine. At the moment, their number is determined at 1469. The concept of outrunning marketing is fully adapted to modern digital cartography. It can be an effective basis for solving issues of locating new production facilities in Ukraine. The study may be useful to economists, geographers, marketers and a number of other experts. The concept of outrunning marketing is focused on solving practical issues generated by the war of the Russian Federation against Ukraine".
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